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Mayweather-Pacquiao is over but domestic violence is not
(Courtesy PCW and DDB Philippines)
While the “Fight of the Century” may have turned into a largely forgetful affair, a much bigger and more important fight is yet to end, and it is happening to places a lot closer to us than Las Vegas.
Undefeated boxer Floyd Mayweather Jr., aka the other half of the Battle for Greatness, has a well-documented history of physically abusing his partners. As he continues to pile up his unblemished boxing record with slick moves and accurate blows, unlike him, his partners — along with millions of other women around the world — are unable to defend themselves against domestic violence.
With such a high-profile fight featuring a serial batterer of women as one if its main attractions, advertising agency DDB Group Philippines and the Philippine Commission on Women (PCW) took the opportunity to shed light on the type of fight that deserves more attention than Mayweather-Pacquiao: violence against women.
The campaigns feature posters that have been placed online, inside public transportation vehicles, newspapers, and alongside Mayweather-Pacquiao promotional materials in the days leading up to the fight.
Despite the presence of Republic Act 9262, or the Anti-Violence Against Women and their Children Act of 2004, the Philippine National Police noted a 49 percent increase in 2013 of reports of violence against women from 2012. Further, according to PCW data, one in every five women have experienced physical violence at one point since turning 15.
“Violence against women cuts across all race, religion, age, social demographics and sexuality. It threatens the security of half of humanity and is rooted in men’s desire for ultimate power and control over women. We must put a stop to it,” PCW Executive Director Emmeline Versoza said in a press release.
As the PCW stated on their social media post: “Let’s put our attention to the biggest fights at home.”
