Google’s new campaign lets you choose how to spend the perfect night



Google has indeed revolutionized the way we look for information. Because of it, we no longer have to pore over encyclopedia pages when we’re arguing over the scientific name of a tarsier at 3 a.m. (It’s Tarsius—we googled.)

Google’s latest ad campaign capitalizes on that—the trivial yet everyday information we need, crossed over with  the choose-your-own-adventure paperback series that we loved as kids.

The result: an interactive venture from Google and ad agency DM9JaymeSyfu that features Bogart the Explorer, Mikey Bustos, Erwan Heussaff, Sponge Cola, and Chicser, all in one webpage.

If you have ever wondered about the most mundane things, don’t be shy, Google mo lang.